Trade show splash

Whether your desired outcome is to fill a spreadsheet with leads, generate buzz for a new product or just increase brand awareness, relying on random stand traffic isn't enough. 

Attracting visitors with demonstrations, competitions and giveaways.

Product demonstrations are very effective in gathering an audience around your stand and the more prepared you are, the more fun you’ll have doing the demonstration.

Maximise the power of your exhibition

The organisers of the show will bring visitors into the event but not to your stand so make the most of your time in the lead up to the expo.

Over the next few weeks i'm revisiting my eBook and taking a look at what makes a successful trade show exhibitor. Last week we coverd the first and important step of 'planning'.

Most people are not familiar with the words trade show and often ask “what is a trade show?” Is it different from a conference or exhibition?  You bet it is.