Near Field Communication (NFC) – Breeze Bites

If you’re in the conference and corporate world this little beauty is going to wow your mind and could potentially play a big role at your next event. Whether you’re planning a conference, marketing event, concert or gala, you need to take advantage of NFC the latest in technology when it comes to event hosting.

 This clever technology enables smartphones, tablets and other devices to establish communication with each other producing great results for Event Managers and attendees.

What is it?

NFC stands for Near Field Communication, a technology that can deliver instant messages at your conference or event to your event attendees based on the proximity of attendees with NFC-enabled devices like smartphones and tablets. 

Now you might be mistaken into thinking…oh this is just Bluetooth and Wi-Fi jazzed up. No, no, no. On the surface they’re similar, all three allow wireless communication and data exchange between devices, however NFC utilises electromagnetic radio fields while Bluetooth and Wi-Fi focus on radio transmissions instead. Now I’m not entirely sure what electromagnetic radio fields do, but I know what it can do at your next event.

What does it mean for your event?

An NFC device can make an event or conference much easier for the event manager. Many aspects of an event can now be automated or enhanced through NFC technology. Processes like:

• Lead retrieval that used to be manual can now be easily recorded and kept track of accurately

• If planning an event and your sole purpose is to collect information about attendees in order to develop sales leads or send marketing materials to in the future, NFC help collect and consolidate data

• No more waiting in line, NFC can automatically check guests in

• Attendance tracking

• Data collection

• Event and inventory control

What does it mean for attendees?

• Streamline all event information to their smartphones

• If attendees participate in fun events like photo booths or perform certain actions, NFC can facilitate automatic social media posting

• During presentations attendees can access digital content about the particular event via their smartphones.

• Attendees can easily get information about exhibitors and speaker bios delivered directly to their smartphones at the beginning of the event.

• Use cashless payment for meals and free drink tickets from special event promotions.

This is the future of hosting an event and doesn’t it sound like fun, not to mention making life easy for Event Managers.

 
Enjoy!