Crowd Streaming: How can it work at your event?

Basically it’s broadcasting the streaming of a live event to a website where lots of other people can watch it. You can stream your event to anywhere in the world (or just to the next building) and to limitless people, making attendance to your event surpass any capacity limitations a physical event would ever have. 

Setting you apart from you competitors

The live streaming to your event will certainly set your apart from your competitors.  Live streaming is a great way of boosting interaction between you and your potential clients whether it’s a webinar, conference, festival or just an informal chat. 

How can it work for your next event?

The best thing about live broadcasting/crowd streaming there will be no more excuses as to why your attendee can’t come. Always with events there are times where potential attendees for your event can’t come for whatever reason cost, distance, somewhere to stay etc. Not so now! Your attendees can still experience the event and not miss out on any of the important information.

Crowd streaming is a terrific opportunity for the events industry. It’s a unique way to get attendees engaged, particularly those attending remotely. Event professionals are embracing crowd streaming as a content marketing tool to attract new attendees for future events.

Who broadcasts it?

Usually the event manager/planner is in charge of the broadcast. The planner keeps full control over what content is and isn’t broadcasted and how. Crowd streaming on the other hand is user generated content. The stream is created by attendees of the event, which means that the event planner cannot influence the broadcast. 

Sites like Periscope and Meerkat have tapped into the crowd streaming market and have come up with software Live Video Recorder (LVR) so you never miss a scheduled stream. It aggregates live and scheduled streams into one central location (website) where fans, attendees, and conference geeks can watch it. Both websites surged in 2015 showing great examples of crowd streaming.

For any enquires on Event Management Gold Coast, Corporate Events Gold Coast, and Conference and Incentives Days please call Jo. Jo can bring all her experience, passion and skill to the table to create a fresh and innovative partnership with you. Click here to get our ebrochure & download our PDF.

Jo Kane

Events Gold Coast