Quick tips to event sponsorship

If you’ve ever planned or organised a big event, you know that the big day can’t go on without sponsors.  Almost all events rely on some form of sponsorship, the events get to happen and the sponsors get their brand out there.

It very much works both ways; however attracting sponsors is not always easy. 

For an event manager getting sponsors can be bit of an ordeal as they are generally inundated with requests, and unless you’ve got a very slick proposal, most sponsorship proposals will not be graced with a second glance.

How can you pitch a sponsorship package that wows new sponsors and follow-up with existing sponsors? It’s something that many event organisers struggle with.

The standard process of approaching potential sponsors is trustworthy, but tired - todays sponsors are looking for innovative and fresh methods to get them interested in sponsoring an event.  

Check out these quick tips and put together a proposal that will potentially get results.

1. Research and research some more on your potential sponsor

Some events out there have nothing to do with the sponsor’s business.  Sponsors do it out of corporate generosity as sponsorship is viewed as an effective marketing and communication tool which they hope to gain certain returns such as increased sales and positive awareness amongst a target audience.

By thoroughly researching your potential sponsors, you will have a solid basis for pitching your proposal. Your key message should state how your event can help build the company’s brand and help achieve their business objectives.

2. Get your application in early

Giving your sponsor a 30 day deadline will have a decline application as quick as they can throw it in the bin. Nothing impresses a prospective sponsor less than receiving a proposal close to the event date. With little time to implement a marketing campaign the sponsor knows it will be a lot of work for very little return. Not to mention it shows your lack of being organised.

Before submitting a proposal, know the company’s timeline for applications. Many companies will plan and budget for sponsorships on an annual basis. Be prepared and get in early.

3. Don’t walk on hot coals for them

Shop around and place a competitive price on the value of your sponsorship. Set parameters within your proposal but be open to negotiation and different sponsorship policies such as “in kind” product or resource donation versus cash sponsorship.

4. Communicate with your sponsors

The ultimate sponsorship goal is maintaining them year after year. It is paramount you follow up with post-event reports and thank-you letters. Let your sponsor know that you delivered on their sponsorship criteria and relate the success of your event to the sponsor’s business objectives.

For any enquires on Event Management Gold Coast, Corporate Events Gold Coast, and Conference and Incentives Days please call Jo. Jo can bring all her experience, passion and skill to the table to create a fresh and innovative partnership with you. Click here to get our Ebrochure & download our PDF.

Jo Kane

Events Gold Coast